100 Billion Meals Challenge and Lids have teamed up to turn team pride into real impact. Embroider "This Hat Saves Lives" on a qualifying hat at Lids and provide 100 meals to those who need it most.
100 Billion Meals Challenge and Lids have teamed up to turn team pride into real impact. Embroider "This Hat Saves Lives" on a qualifying hat at Lids and provide 100 meals to those who need it most.
Being a real fan isn't just about showing up on game day.
It's showing up for your team.
For your community.
For the people who need it most.
That's what this partnership is all about.
Together, Lids and the 100 Billion Meals Challenge are turning everyday fandom into something that reaches far beyond the stadium.
ONE HAT. 100 MEALS.
Artists, athletes, entrepreneurs, and humanitarians from across the world have joined the 100 Billion Meals Challenge through the Next Verse Collective — using their platforms to fight hunger one action at a time.
When you wear this hat, you're part of it too.
Meals from this campaign help support:
School meal programs for children
Emergency hunger relief
Local food kitchens serving families
Meal distribution in underserved communities
Trusted nonprofit partners providing food around the world
Because showing up for your team can also mean showing up for someone else's family.
STEP ONE: Get ANY Qualifying Hat at Lids
Shop in-store at Lids and choose a qualifying hat.
STEP TWO: Add the Embroidery
Ask to have "This Hat Saves Lives" embroidered on your hat.
STEP THREE: Provide 100 Meals
Your hat directly helps provide 100 meals to families who need it most — through trusted feeding partners working in communities around the world.
Keep the momentum going by joining the 100 Billion Meals Challenge as a monthly donor, providing meals to families year-round.