Sponsorship Opportunities

On December 16th, the world’s leading artists will come together live at the iHeart Theatre, and globally on Zoom, for The Next Verse, a landmark music movement rallying people worldwide to help feed millions. Presented by the 100 Billion Meals Challenge and powered by Round It Up®, this historic event offers sponsors a unique opportunity to align with one of the most ambitious humanitarian music initiatives in history.

How to Get Involved

Be There In-Person by Becoming a Sponsor:

Legacy Sponsor

Positioning: The face of the entire 100 Million Meals initiative / Presenting Sponsor

    • Primary naming rights across the full campaign “The Next Verse Presented by [Brand], Benefiting the 100 Million Meals Challenge.”

    • Premier logo placement across:

      • All campaign materials

      • Broadcast graphics

      • Step-and-repeat (largest tier)

      • Website + donation landing page

      • Signage in greenroom

      • Marketing + creative assets

    • Category exclusivity

    • (10) preferred-access in-room tickets (VIP Suite) 

    • Private group photo with artists participating in the event
      (Subject to artist availability; no guaranteed individual photos)

    • Legacy Spotlight Moment during the live program recognizing the brand’s contribution

    • Access to the VIP pre-event reception 

    • Featured in event documentary segment 

    • Premium visibility across:

      • Tony Robbins’ channels

      • TRN (Tony Robbins Network)

      • iHeartRadio channels

      • Zoom corporate channels

    • Optional brand executive quote in documentary film (non-advertorial)

    • Co-branded national press release inclusion (iHeart distribution)

    • “Legacy Partner” lockup featured on all marquee creative

    • Dominant logo placement on step-and-repeat backdrop

    • Featured Hero on 100 Billion Meals Website for 1 year

Title Sponsor

Positioning: The official title sponsor with major visibility.

    • Included in naming across campaign assets
      “In partnership with [Brand]”

    • Elevated logo placement on:

      • Broadcast graphics

      • (2) Step-and-repeat 

    • Category exclusivity

    • 8 preferred-access in-room tickets

    • VIP pre-event reception access

    • Group photo with attending artists
      (Group format; artist availability varies)

    • Brand integration in:

      • Tony Robbins’ channels

      • iHeart event promotion

      • Zoom event promotion

    • Acknowledged during the live event

    • Optional brand spotlight in post-event recap on social media

    • Included in campaign press releases

    • Logo featured on:

      • Donation landing page

      • Select digital assets

    • Step-and-repeat

Impact Sponsor

Positioning: High-level anchor partner with meaningful visibility and a large humanitarian footprint.

    • Recognized as an Impact Sponsor across:

      • Donation landing page

      • Select campaign graphics

      • (1) Step-and-repeat

    • Verbal acknowledgement during the live event

    • 4 preferred in-room tickets

    • Access to VIP pre-event reception

    • Group photo opportunity
      (Group format; subject to artist availability)

    • Included in:

      • Tony Robbins social pushes

      • Zoom and iHeart promotional windows

    • Featured in impact-focused content during rollout

    • Logo included on select campaign assets

    • Step-and-repeat logo

Become a Sponsor

If Hunger Were a Nation, it Would Be the Third Largest Nation on Earth.

Every 10 seconds, a child dies of hunger. The 100 Billion Meals Challenge, founded by Tony Robbins and Governor David Beasley, exists to change that. In just three years, we’ve delivered 62 billion meals to those in need here at home in the US and across the world. Forty years ago, Live Aid and We Are the World showed that music can move the world.

Tony Robbins (NYT Bestselling Author, Entrepreneur, Philanthropist & Founding Partner of 100 Billion Meals Challenge) and Jimmy Jam (Grammy Award Winning Record Producer & Songwriter) came together to create The Next Verse, a new call for collective action.

Become a Sponsor

The Next Verse is a Once-In-A-Generation Global Music Movement to Fight World Hunger

On December 16th, top global artists across generations and genres will take the stage at the iHeartRadio Theatre in Los Angeles, CA, joined by millions around the world and on Zoom. With the support of the 100 Billion Meals Challenge, every donation provides direct, life-saving meals to those who need them most. Become a sponsor.

LIVE at the iHeart Theatre in Los Angeles
December 16th, 2025

Your donation is supporting people facing food insecurity in the U.S., and reaching communities in Africa and other crisis-affected regions like Gaza and the Sudan.